One of the goals for SSM’s new ambulatory care center on Grand Avenue in South St. Louis was to establish deep ties to the community it serves. With this mission in mind, I designed a way finding and graphics system for the center that takes its design inspiration from Tower Grove Park.
Tower Grove Park is a wooded Victorian park of international significance and a south St. Louis treasure that is integral to the South Grand community which SSM Health Saint Louis University Hospital is a part of. The park is a place for people from all walks of life to gather for peaceful reflection and is the “melting pot” of the south side, where people from all walks of life gather together daily and for special events such as the Festival of Nations.
Its colorful historic pavilions and architecture provided inspiration for my graphics and wayfinding system. Within the exam rooms, enlarged details of the actual architectural elements found in Tower Grove Park provide color and overall connection to the gathering places in the park and the graphics in the waiting areas..
I had a few goals for the Ambulatory Care Center graphics. First, I wanted to treat the waiting areas on each floor as “Tower Grove Park” where visitors could experience the motifs of the park within one piece of original artwork.
I also wanted the super graphic to visualize the concept that things that are seemingly dissimilar or random can join together to create something beautiful and be a reflection of the South Grand neighborhoods. I wanted to create a pattern that had an eclectic, global and modern feel. It is artwork with a story, unique to the hospital and tells the story of the surrounding community.
Each floor of the ACC would be assigned a specific pattern found in Tower Grove Park. This pattern would be used as floor identification and would appear in many places on the floor to help orient visitors. On the super graphic in the waiting room, this pattern block would be the largest you see on the wall. The pattern block would also be repeated on way finding signage and on graphic panels in patient rooms to further reinforce the way finding system.